Kind Coins Campaign

Empower Your Students to become
Global Citizens & Compassionate Philanthropists

The Kind Coins Campaign is an annual unifying service project to respond to communities in need.

2017 – 2018 Kind Coins for Hurricane Relief

Thanks to over 80,000 students from 200 plus schools, GameTime, and the generous support of the Hasbro’s Children Fund, we are thrilled to report that we have met our goal and we are in the process of building 4 playgrounds in hurricane-affected communities.

Thank you. Your KINDNESS MATTERS!

 

The 2018 Kind Coins for Hurricane Relief Campaign was a direct response to the devastating 2017 hurricane season. Leading with kindness and compassion, the students & families who participated in The Great Kindness Challenge wanted to help, and the idea of building four new playgrounds at schools in hurricane-impacted communities in Texas, Puerto Rico, Florida, and Louisiana was born. More than 80,000 students participated in this project, helping to show how everybody has a role to play in creating a kinder world. Hasbro, Inc., through its BE FEARLESS BE KIND philanthropic initiative, matched $100,000 of the funds raised, to ensure all four playgrounds could become a reality.

Playground 1. Bales Intermediate School, Friendswood, Texas

Bales Intermediate School is a long-term participant of The Great Kindness Challenge. We learned of Jet Stream Jax, a student of Bales, who united his community during the aftermath of Hurricane Harvey. We knew we wanted to help! Jax shared his story in the official Kind Coins for Hurricane Relief video, mobilizing thousands of students across the country to unite and raise funds for four playgrounds in hurricane-affected communities. The playground was built and joyfully opened to the community on January 31, 2018. More photos.

Playground 2. Manuel Elzaburu Elementary School, San Juan, Puerto Rico

Sofía Rexach Elementary School, serving 190 students, was completely destroyed when Hurricane Maria wreaked havoc on Puerto Rico. Students were left without a school, without a playground, and without a safe area to learn, grow, and play. The school was moved to a new location and was renamed Manuel Elzaburu Elementary. The opportunity to have a new playground for this school was received with great enthusiasm, since the school did not have a space for the young students to step away from the challenges of losing their school – and for many their own homes – and to simply play. The playground was built and joyfully opened to the community on June 15, 2018. More photos.

Please stay tuned for details of playgrounds in Florida and Louisiana!

Kind Coins for Hurricane Relief Video Appeal

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I pledge to use my words to speak in a kind way.

As part of the Peace of My Heart project, kids all over the world distribute hearts with messages of love and hope.

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I pledge to help others as I go throughout my day.

The SAI International School Kids for Peace chapter in Bhubaneswar, India hosts a book drive, installs a library, and shares story time with underserved neighborhood friends.

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I pledge to care for our earth with my healing heart and hands.

The Kids for Peace founding chapter in California, USA creates a public service announcement (PSA) to encourage others to protect and save the ocean.

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I pledge to respect people in each and every land.

Kids learn about children in other cultures and then create Peace Packs (knapsacks filled with school supplies, toiletries, toys, and a note of friendship) to give to their new friends.

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I pledge to join together as we unite the big and small.

Kids in the United States show their unity at school with a giant peace sign.

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I pledge to do my part to create PEACE for one and all.

Kids use their Peace Pledge Workbooks to learn how they can put peace into action at the Kids for Peace School and Peace Center of Pakistan.

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I pledge to use my words to speak in a kind way.

The Kids for Peace founding chapter in California, USA uses kind words to express gratitude at a city council meeting.

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I pledge to help others as I go throughout my day.

The Kids for Peace Sierra Leone chapter in Freetown, Sierra Leone grows vegetables in a community garden and shares the harvest with those in need.

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I pledge to care for our earth with my healing heart and hands.

Kids tend their school garden at the Kids for Peace School of Kenya.

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I pledge to respect people in each and every land.

Kids travel to other countries,learn about each other, and make new friends.

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I pledge to join together as we unite the big and small.

The SAI International School Kids for Peace chapter in Bhubaneswar, India brightens the spirits of local elders with cards, flowers, songs, and happy conversations.

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I pledge to do my part to create PEACE for one and all.

Kids express their commitment to creating peace through art at the Kids for Peace School of Kenya.

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I pledge to use my words to speak in a kind way.

The Kids for Peace Salone chapter in Sierra Leone uses kind words through song to uplift friends.

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I pledge to help others as I go throughout my day.

The Gombe Education Brand Kids for Peace chapter in Kampala, Uganda collects and delivers useful supplies for babies in need.

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I pledge to care for our earth with my healing heart and hands.

The Killara Kids for Peace chapter in Sydney, Australia cleans up local unoccupied land.

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I pledge to respect people in each and every land.

Kids express love and care through chapter to chapter messages.

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I pledge to join together as we unite the big and small.

The Kids for Peace founding chapter in California, USA joins together to take care of animals.

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I pledge to do my part to create PEACE for one and all.

One by one, kids from chapters all over the United States inspire others during their rallies for peace.

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